65
whitening toothpaste
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Market size
Incredible$2.4M$2.4M/yr · 1.1M searches
Avg price
Incredible$24.67avg listing price — sweet spot $15–$100
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Competition
Great36%top-5 click share — an open shelf
Price range
Great$3.42–$61.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,669.66avg incumbent reviews — the moat a new listing must climb
Growth
Bad-0.8%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand