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vitamin k2
Worth a lookShows low returns (0.2%), but strong incumbent ratings (4.6★) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$90.15avg listing price — sweet spot $15–$100
Market size
Good$403K$403K/yr · 52K searches
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Growth
Okay+0.8%90-day search growth — must beat 0% to launch
Price range
Okay$23.56–$322.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,683.79avg incumbent reviews — the moat a new listing must climb
Signals High Price