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vitamin b12
Skip itA concentrated shelf (top 5 take 91% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great$54.19avg listing price — sweet spot $15–$100
Price range
Great$31.04–$117.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$774K$774K/yr · 274K searches
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,764.29avg incumbent reviews — the moat a new listing must climb
Growth
Okay+5.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Competition
Bad91%top-5 click share — a locked-up shelf
Signals High Price