60
toothpick
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.61avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Great$3.14–$50.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,685.16avg incumbent reviews — the moat a new listing must climb
Growth
Okay+9.9%90-day search growth — must beat 0% to launch
Market size
Okay$110K$110K/yr · 54K searches
Signals Low Review Barrier