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toilet fresheners
Worth a lookShows low returns (0.3%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great12.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$13.41avg listing price — sweet spot $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,422.79avg incumbent reviews — the moat a new listing must climb
Market size
Okay$181K$181K/yr · 113K searches
Growth
Okay+9.3%90-day search growth — must beat 0% to launch
Price range
Bad$4.43–$18.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad96%top-5 brand share — brand-locked demand