68
tissue box
Launch itA $4.2M/yr market growing +3.3% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Incredible$4.2M$4.2M/yr · 1.5M searches
Conversion
Incredible15.8%search→purchase rate — share of searches ending in a sale
Price range
Great$8.19–$98.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$18.48avg listing price — sweet spot $15–$100
Review moat
Good647.94avg incumbent reviews — the moat a new listing must climb
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Okay+3.3%90-day search growth — must beat 0% to launch