59
teeth whitening
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great$61.53avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Market size
Good$581K$581K/yr · 209K searches
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+10.6%90-day search growth — must beat 0% to launch
Price range
Okay$7.05–$313.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad5,907.49avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand
Signals High Price