55
tampons
Worth a lookShows searches that convert (18.4% search→purchase), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Conversion
Incredible18.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Incredible$32.73avg listing price — sweet spot $15–$100
Price range
Great$9.35–$115.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$402K$402K/yr · 67K searches
Growth
Okay+18.1%90-day search growth — must beat 0% to launch
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,766.61avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad97%top-5 brand share — brand-locked demand