50
step stool
Worth a lookShows a sweet-spot price point ($60.35 avg), but a small market ($74K/yr) keeps it on the watch list.
Avg price
Great$60.35avg listing price — sweet spot $15–$100
Price range
Good$8.74–$131.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,661.97avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+14.3%90-day search growth — must beat 0% to launch
Market size
Bad$74K$74K/yr · 35K searches
Signals High Price