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steel wool
Skip itSoft demand (-19.3% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible19.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Price range
Great$4.65–$49.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good601.69avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$12.20avg listing price — sweet spot $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Market size
Bad$67K$67K/yr · 29K searches
Growth
Bad-19.3%90-day search growth — must beat 0% to launch