57
shaving cream
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great$21.19avg listing price — sweet spot $15–$100
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Price range
Great$3.16–$53.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$312K$312K/yr · 139K searches
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+13.6%90-day search growth — must beat 0% to launch
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Review moat
Bad9,067.83avg incumbent reviews — the moat a new listing must climb