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scent booster
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great$55.82avg listing price — sweet spot $15–$100
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Price range
Great$14.97–$127.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$539K$539K/yr · 125K searches
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Growth
Okay+0.0%90-day search growth — must beat 0% to launch
Review moat
Bad4,752.18avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price