69
putty
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Incredible$40.50avg listing price — sweet spot $15–$100
Price range
Great$12.60–$92.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Growth
Great+93.7%90-day search growth — must beat 0% to launch
Competition
Great32%top-5 click share — an open shelf
Review moat
Good573.28avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Bad$99K$99K/yr · 70K searches