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purell hand sanitizer
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great$84.15avg listing price — sweet spot $15–$100
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Growth
Good+44.3%90-day search growth — must beat 0% to launch
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,895.08avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Bad$2.00–$375.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$72K$72K/yr · 13K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price