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prenatal vitamins
Skip itSoft demand (-16.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Good$113.09avg listing price — sweet spot $15–$100
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$38.51–$214.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$134K$134K/yr · 24K searches
Review moat
Bad4,219.19avg incumbent reviews — the moat a new listing must climb
Growth
Bad-16.8%90-day search growth — must beat 0% to launch
Signals High Price