64
panty liner
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.64avg listing price — sweet spot $15–$100
Price range
Good$4.29–$43.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good661.91avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$419K$419K/yr · 229K searches
Growth
Okay+16.5%90-day search growth — must beat 0% to launch
Brand share
Okay89%top-5 brand share — brands hold most of the demand