62
napkins
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible$26.49avg listing price — sweet spot $15–$100
Price range
Great$1.86–$95.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great387.69avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good72%top-5 brand share — brands hold most of the demand
Market size
Okay$192K$192K/yr · 96K searches
Growth
Bad-21.1%90-day search growth — must beat 0% to launch