60
naphthalene balls
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great135.63avg incumbent reviews — the moat a new listing must climb
Avg price
Great$20.74avg listing price — sweet spot $15–$100
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good$3.64–$41.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+36.2%90-day search growth — must beat 0% to launch
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Market size
Bad$57K$57K/yr · 28K searches
Signals Low Review Barrier