64
mouthwash
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Incredible$37.93avg listing price — sweet spot $15–$100
Market size
Great$1.8M$1.8M/yr · 447K searches
Price range
Great$9.84–$91.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Competition
Great37%top-5 click share — an open shelf
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-2.5%90-day search growth — must beat 0% to launch
Review moat
Bad5,293.45avg incumbent reviews — the moat a new listing must climb
Brand share
Bad94%top-5 brand share — brand-locked demand