53
mouth guard
Worth a lookShows beatable incumbent ratings (3.8★), but a small market ($72K/yr) keeps it on the watch list.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Avg price
Great$50.91avg listing price — sweet spot $15–$100
Price range
Great$16.63–$117.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Growth
Okay+4.1%90-day search growth — must beat 0% to launch
Review moat
Okay3,583.18avg incumbent reviews — the moat a new listing must climb
Market size
Bad$72K$72K/yr · 41K searches