54
moringa
Worth a lookShows low returns (1.2%), but soft demand (-20.7% this quarter) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$74.17avg listing price — sweet spot $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Market size
Good$295K$295K/yr · 70K searches
Review moat
Okay2,260.96avg incumbent reviews — the moat a new listing must climb
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Price range
Okay$3.71–$297.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-20.7%90-day search growth — must beat 0% to launch