66
laundry detergent
Launch itA $9.9M/yr market growing +3.6% this quarter with returns at 0.3% — clears our launch bar.
Market size
Incredible$9.9M$9.9M/yr · 2.2M searches
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great$48.47avg listing price — sweet spot $15–$100
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Competition
Great38%top-5 click share — an open shelf
Review moat
Good835.1avg incumbent reviews — the moat a new listing must climb
Price range
Good$14.35–$140.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+3.6%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand