72
ice pack
Worth a lookShows no brand lock-in (top 5 brands take 33% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Avg price
Incredible$32.83avg listing price — sweet spot $15–$100
Competition
Great23%top-5 click share — an open shelf
Returns
Great1.3%return rate — above 5% kills the launch gate
Growth
Great+82.6%90-day search growth — must beat 0% to launch
Price range
Great$6.84–$67.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,361.1avg incumbent reviews — the moat a new listing must climb
Market size
Okay$120K$120K/yr · 72K searches