46
folic acid
Skip itA concentrated shelf (top 5 take 73% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great$56.98avg listing price — sweet spot $15–$100
Price range
Good$26.69–$130.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Review moat
Good1,497.31avg incumbent reviews — the moat a new listing must climb
Market size
Okay$128K$128K/yr · 46K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-3.9%90-day search growth — must beat 0% to launch
Competition
Bad73%top-5 click share — a locked-up shelf