62
floss
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible12.5%search→purchase rate — share of searches ending in a sale
Avg price
Great$19.90avg listing price — sweet spot $15–$100
Price range
Great$5.34–$75.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$555K$555K/yr · 223K searches
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+11.9%90-day search growth — must beat 0% to launch
Review moat
Bad8,745.48avg incumbent reviews — the moat a new listing must climb