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dishwashing liquid
Launch itA $2.4M/yr market growing +0.4% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible14.9%search→purchase rate — share of searches ending in a sale
Market size
Incredible$2.4M$2.4M/yr · 1.0M searches
Avg price
Great$16.19avg listing price — sweet spot $15–$100
Price range
Good$4.43–$38.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good897.03avg incumbent reviews — the moat a new listing must climb
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+0.4%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand