63
detergent powder
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Incredible$4.3M$4.3M/yr · 993K searches
Avg price
Great$53.62avg listing price — sweet spot $15–$100
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Review moat
Good703.41avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Price range
Good$9.41–$168.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-2.5%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
Signals High Price