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collagen
Launch itA $3.3M/yr market growing +2.2% this quarter with returns at 0.5% — clears our launch bar.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Market size
Incredible$3.3M$3.3M/yr · 861K searches
Avg price
Good$121.71avg listing price — sweet spot $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Growth
Okay+2.2%90-day search growth — must beat 0% to launch
Price range
Okay$36.14–$289.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad13,843.23avg incumbent reviews — the moat a new listing must climb
Signals High Price