60
cling film
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Incredible98avg incumbent reviews — the moat a new listing must climb
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.57avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Great$4.10–$49.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$255K$255K/yr · 116K searches
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Growth
Bad-8.3%90-day search growth — must beat 0% to launch