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cleaning supplies
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great$20.70avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Brand share
Good66%top-5 brand share — brands hold most of the demand
Price range
Good$1.22–$132.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Growth
Okay+8.7%90-day search growth — must beat 0% to launch
Review moat
Okay3,367.82avg incumbent reviews — the moat a new listing must climb
Market size
Bad$81K$81K/yr · 98K searches