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citronella candle
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great$52.94avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great37%top-5 click share — an open shelf
Brand share
Great57%top-5 brand share — no brand owns this niche
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Review moat
Good1,202.05avg incumbent reviews — the moat a new listing must climb
Price range
Okay$7.46–$200.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$86K$86K/yr · 23K searches
Growth
Bad-50.1%90-day search growth — must beat 0% to launch