62
charcoal
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Incredible66.08avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$43.51avg listing price — sweet spot $15–$100
Market size
Great$999K$999K/yr · 294K searches
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Price range
Okay$9.13–$232.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Bad-20.4%90-day search growth — must beat 0% to launch
Signals Low Review Barrier