66
candles
Worth a lookShows a sweet-spot price point ($35.40 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$35.40avg listing price — sweet spot $15–$100
Brand share
Great45%top-5 brand share — no brand owns this niche
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great31%top-5 click share — an open shelf
Returns
Great1.5%return rate — above 5% kills the launch gate
Review moat
Good612.38avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.76–$133.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$611K$611K/yr · 528K searches
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-34.7%90-day search growth — must beat 0% to launch