51
bleach
Worth a lookShows low returns (0.3%), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible15.1%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.90avg listing price — sweet spot $15–$100
Review moat
Good1,032.76avg incumbent reviews — the moat a new listing must climb
Price range
Good$3.38–$34.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$139K$139K/yr · 62K searches
Growth
Okay+0.4%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand