57
band aid
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great140.14avg incumbent reviews — the moat a new listing must climb
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.80avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Great$4.09–$49.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Market size
Okay$155K$155K/yr · 86K searches
Growth
Bad-1.8%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand