50
baby toothbrush
Worth a lookShows low returns (0.3%), but strong incumbent ratings (4.6★) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible$24.60avg listing price — sweet spot $15–$100
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Price range
Great$4.42–$46.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Growth
Okay+5.1%90-day search growth — must beat 0% to launch
Market size
Okay$107K$107K/yr · 46K searches
Review moat
Bad4,740.81avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality