55
all purpose cleaner
Worth a lookShows low returns (0.4%), but brand-locked demand (top 5 brands take 91% of clicks) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Avg price
Great$21.29avg listing price — sweet spot $15–$100
Price range
Great$3.77–$108.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$322K$322K/yr · 138K searches
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,045.92avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-3.2%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand