47
zma
Skip itPrices mostly outside the sweet spot ($44.55–$312.37) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great$98.28avg listing price — sweet spot $15–$100
Review moat
Good683.83avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Market size
Okay$152K$152K/yr · 29K searches
Growth
Okay+4.7%90-day search growth — must beat 0% to launch
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf
Price range
Bad$44.55–$312.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price