50
virgin coconut oil
Worth a lookShows low returns (0.3%), but soft demand (-1.1% this quarter) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible$32.11avg listing price — sweet spot $15–$100
Price range
Great$10.85–$116.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$151K$151K/yr · 86K searches
Growth
Bad-1.1%90-day search growth — must beat 0% to launch
Review moat
Bad5,933avg incumbent reviews — the moat a new listing must climb