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vegan protein powder
Worth a lookShows low returns (0.3%), but weak search conversion (2.5%) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good$107.96avg listing price — sweet spot $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Market size
Okay$252K$252K/yr · 92K searches
Growth
Okay+15.6%90-day search growth — must beat 0% to launch
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Price range
Okay$45.37–$191.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,199.43avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Signals High Price