45
vanilla bean paste
Skip itA small market ($74K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great$90.59avg listing price — sweet spot $15–$100
Growth
Good+51.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,703.21avg incumbent reviews — the moat a new listing must climb
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Bad73%top-5 click share — a locked-up shelf
Price range
Bad$38.05–$337.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$74K$74K/yr · 25K searches
Signals High Price