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tomato paste
Skip itSoft demand (-26.5% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible20.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great137.56avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$1.89–$24.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$168K$168K/yr · 93K searches
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.00avg listing price — sweet spot $15–$100
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-26.5%90-day search growth — must beat 0% to launch
Signals Low Review Barrier