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tofu
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Review moat
Good707avg incumbent reviews — the moat a new listing must climb
Growth
Good+25.6%90-day search growth — must beat 0% to launch
Avg price
Okay$10.41avg listing price — sweet spot $15–$100
Price range
Bad$4.20–$16.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$27K$27K/yr · 35K searches
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier