63
tea
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Price range
Great$6.10–$82.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$17.23avg listing price — sweet spot $15–$100
Review moat
Great401.58avg incumbent reviews — the moat a new listing must climb
Market size
Good$789K$789K/yr · 429K searches
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad90%top-5 brand share — brand-locked demand
Growth
Bad-8.9%90-day search growth — must beat 0% to launch