47
sugar
Skip itSoft demand (-19.3% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible20.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great217.25avg incumbent reviews — the moat a new listing must climb
Market size
Good$353K$353K/yr · 219K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad73%top-5 click share — a locked-up shelf
Price range
Bad$2.78–$18.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$7.72avg listing price — sweet spot $15–$100
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-19.3%90-day search growth — must beat 0% to launch
Signals Low Review Barrier