55
skimmed milk
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 91% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Review moat
Great133.5avg incumbent reviews — the moat a new listing must climb
Price range
Good$2.68–$48.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+28.7%90-day search growth — must beat 0% to launch
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.13avg listing price — sweet spot $15–$100
Market size
Okay$154K$154K/yr · 106K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand