40
sesame seeds
Skip itA concentrated shelf (top 5 take 85% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible16.4%search→purchase rate — share of searches ending in a sale
Review moat
Great103.44avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$3.18–$20.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$8.13avg listing price — sweet spot $15–$100
Growth
Bad-10.7%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
Market size
Bad$58K$58K/yr · 44K searches
Competition
Bad85%top-5 click share — a locked-up shelf
Signals Low Review Barrier