44
sea moss
Skip itSoft demand (-19.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Good$119.90avg listing price — sweet spot $15–$100
Review moat
Okay2,315.59avg incumbent reviews — the moat a new listing must climb
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Price range
Okay$46.39–$177.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Market size
Bad$90K$90K/yr · 44K searches
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-19.4%90-day search growth — must beat 0% to launch
Signals High Price