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74

sardines

Launch it

A $1.2M/yr market growing +18.0% this quarter with returns at 0.0% — clears our launch bar.

Market size 82Growth 48Conversion 74Competition 89Returns 100Price range 25Avg price 95Brand share 50Review moat 84Quality gap 84

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$43.21

avg listing price — sweet spot $15–$100

Competition

Great26%

top-5 click share — an open shelf

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Great326.46

avg incumbent reviews — the moat a new listing must climb

Market size

Great$1.2M

$1.2M/yr · 422K searches

Conversion

Good6.8%

search→purchase rate — share of searches ending in a sale

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Growth

Okay+18.0%

90-day search growth — must beat 0% to launch

Price range

Okay$2.47–$348.11

cheapest to priciest tracked listing — scored on the share inside $15–$100