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55

salt

Worth a look

Shows low returns (0.1%), but pricing outside the sweet spot ($7.45 avg) keeps it on the watch list.

Market size 40Growth 45Conversion 95Competition 65Returns 100Price range 47Avg price 21Brand share 42Review moat 25Quality gap 42

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible12.1%

search→purchase rate — share of searches ending in a sale

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Price range

Okay$1.17–$27.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+16.3%

90-day search growth — must beat 0% to launch

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$207K

$207K/yr · 229K searches

Review moat

Bad4,377.47

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad$7.45

avg listing price — sweet spot $15–$100